Please use this identifier to cite or link to this item: http://docs.prosentient.com.au/prosentientjspui/handle/1/10445
Title: Effect of a price discount and consumer education strategy on food and beverage purchases in remote Indigenous Australia: a stepped-wedge randomised controlled trial.
Authors: Brimblecombe, Julie
Ferguson, Megan
Chatfield, Mark D
Liberato, Selma C
Gunther, Anthony
Ball, Kylie
Moodie, Marj
Miles, Edward
Magnus, Anne
Mhurchu, Cliona Ni
Leach, Amanda Jane
Bailie, Ross
Affiliation: Wellbeing and Preventable Chronic Diseases Division, Royal Darwin Hospital Campus, Tiwi, NT, Australia. Electronic address: julie.brimblecombe@menzies.edu.au..
Wellbeing and Preventable Chronic Diseases Division, Royal Darwin Hospital Campus, Tiwi, NT, Australia; Centre for Population Health Research, School of Health Sciences, University of South Australia, Adelaide, SA Australia..
Wellbeing and Preventable Chronic Diseases Division, Royal Darwin Hospital Campus, Tiwi, NT, Australia..
Wellbeing and Preventable Chronic Diseases Division, Royal Darwin Hospital Campus, Tiwi, NT, Australia..
Wellbeing and Preventable Chronic Diseases Division, Royal Darwin Hospital Campus, Tiwi, NT, Australia..
Institute for Physical Activity and Nutrition, School of Exercise and Nutrition Sciences, Deakin University, Geelong, Australia, Geelong, VIC, Australia..
Deakin Health Economics, Centre for Population Health Research, Faculty of Health, Deakin University, Geelong, Australia, Geelong, VIC, Australia..
Indigenous Community Volunteers, 1/67 Townshend Street, Phillip, ACT, Australia..
Deakin Health Economics, Centre for Population Health Research, Faculty of Health, Deakin University, Geelong, Australia, Geelong, VIC, Australia..
National Institute for Health Innovation, School of Population Health, University of Auckland, Auckland, New Zealand..
Child Health Division, Menzies School of Health Research, Royal Darwin Hospital Campus, Tiwi, NT, Australia..
University Centre for Rural Health North Coast, University of Sydney, Lismore, NSW, Australia..
Issue Date: Feb-2017
Citation: The Lancet. Public health 2017-02; 2(2): e82-e95
Abstract: Evidence is mounting that price discounts can be effective in improving diet. This study examined the effectiveness of a 20% price discount on food and drink purchases with and without consumer education in remote Indigenous Australia. A 20% discount on fruit, vegetables, water, and artificially sweetened soft drinks was applied for 24 weeks in 20 communities in remote Indigenous Australia where the community store was managed by the Arnhem Land Progress Aboriginal Corporation (ALPA) or Outback Stores (OBS) in a stepped-wedge randomised trial. Communities were randomly allocated to a fixed framework of five sets of four stratified by store association; ten stores (two in each set) were randomly assigned to receive consumer education. A store from each of the ALPA and OBS store groups (contained in separate opaque envelopes) was selected, and stores in turn continued to be consecutively allocated to the fixed store set framework, starting with the first store slot in the first store set, until all stores had been allocated. The effect of the discount on the weight of fruit and vegetables purchased (the primary endpoint) was assessed using weekly store sales data and mixed models per protocol. We did sensitivity analyses by repeating the analyses with the outliers included and repeating the analyses for the primary outcome measure removing each store one at a time. This trial was registered with Australian New Zealand Clinical Trials Registry, number ACTRN12613000694718. Weekly store sales data on all food and drink products sold in 20 stores were collected from July 1, 2012, to Dec 28, 2014. Price discount alone was associated with a 12·7% (95% CI 4·1-22·1) increase in purchases in grams of fruit and vegetables combined (primary outcome), and a 19·8% (6·2-35·1) increase post discount (after vs before); an effect of 12 g and 18 g per capita per day. Sensitivity analyses did not modify the results for the primary outcome measure. A 20% discount can only increase fruit and vegetable purchases to help protect against obesity and diet related disease to a certain extent. Large discounts might have a greater impact than small discounts. Creative merchandising approaches to consumer education could also be considered alongside fiscal interventions to achieve marked improvements in diet. Australian National Health and Medical Research Council.
URI: http://docs.prosentient.com.au/prosentientjspui/handle/1/10445
DOI: 10.1016/S2468-2667(16)30043-3
Type: Journal Article
Randomized Controlled Trial
Subjects: Adult
Australia
Beverages
Carbonated Beverages
Commerce
Consumer Behavior
Diet
Drinking Water
Female
Food Preferences
Fruit
Humans
Male
Oceanic Ancestry Group
Sweetening Agents
Vegetables
Young Adult
Health Education
Rural Population
Appears in Collections:NT Health digital library

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